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With its continued market expansion, SONIC Hard Seltzer is on track to see significant growth across the US. SONIC Drive-In has licensed its iconic name to COOP Ale Works to create a family of hard beverage products that includes SONIC Hard Seltzer, SONIC Hard Southern Sweet Tea and SONIC Hard Slush. I like sweet and he doesnt. Like all the Sonic Seltzers, there's a good level of carbonation in this, which combined with the orange makes it seem like a chiller version of a mimosa (or a classier version of a brass monkey). And the firms longstanding popularity in the Midwest and Great Plains states suggests that theres room to grow, even absent further geographical expansion. Hed been thinking about the line as a bolt-on to COOPs traditional beer portfolio, an effervescent ancillary revenue stream that would run in tandem with the core business. 2014 - 2023 VinePair Inc. Made In NYC. Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis. If youre reading this, you probably know what came next: The craft beer industry, eyeing slowing growth in its maturing category, went looking for an answer to the White Claws of the world. They were just undrinkable. This one is certainly better than the regular Lemonade seltzer, as it's not painfully sour. The latest product offering takes inspiration from SONIC Drive-In signature beverage flavorswith a hard seltzer twist. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on H2S Email (Opens in new window), Click to share on SMS (Opens in new window). But in the 11 months since launching the brand, COOP has expanded its footprint twice: first to an additional six Midwestern states in October, and then to 24 more in March 2022. Sonic has got the middle of America, and theyve had a grip on it for years, says Donn Bichsel, the founder of 3 Tier Beverages, an independent beverage-alcohol consultancy that provides data analytics for COOP. Rather than having watermelon as its primary flavor which dominates many American beverages in this category Sonics version is dominated by honeydew notes with subtle hints of watermelon playing off them to create harmony and intrigue. The ratio between sweetness and acidity is properly calibrated, but there's no depth to keep your palate engaged. Compared to the other Sonic seltzers, everything about the flavor of Cherry Limeade is more extreme. Moreover, this version is tastefully milder than regular Lemonade seltzer meaning no unpleasant sourness here! All your favorite SONIC flavors are now available as hard beverage! Sonic has taken a bold leap into the melon-flavored hard seltzer market, offering a refreshing take on the genre. Score a FREE cheeseburger & more yummy deals with the SONIC app! We enjoy Mango White Claw, so we enjoy this too. Sonic Seltzers Melon Medley is an unrivaled tropical treat that stands out among the rest. Pick up a pack and host your own happy hour any time you want! Sonic stands out from the competition with an extensive beverage menu and various unique customizations. The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. The brand manager at Sonic called me and said, Were a go, recalls Mossman in a recent interview. Sonic hard seltzers comes in a wide variety of flavors! SONIC Hard Seltzer is available at select U.S. retailers and is not for purchase at SONIC Drive-In locations. It simply wouldnt do to jeopardize that sort of big-ticket revenue by cheapening Sonics beverage brand equity with a fly-by-night hard seltzer simulacrum.) Hard Seltzer Market Size Worth $49.4 Billion By 2028: Grand View Research, Inc.. [online] Prnewswire.com. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other markets, including Missouri, Illinois, Alabama, Colorado, Connecticut,Georgia,Iowa,Idaho, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. With its monochromatic flavor profile and lack of complexity, there is no incentive for palates looking for an exciting adventure. SONIC Hard Seltzer is only available at select retailers, so you will not find it on the menu at SONIC Drive-In locations. This actually looks like a partnership, adds Bichsel. To celebrate 2023 Interna Ardagh Metal Packaging S.A., 56, rue Charles Martel, L-2134 Luxembourg, LuxembourgR.C.S. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. Is this the Edward vs. Jacob of our generation? Sonic Hard Seltzer. (According to. The Citrus pack includes four flavors - Lemonade, Limeade, Lemon Berry, and Cherry Limeade; while the Tropical boasts Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. For more information, visit Big12Sports.com and follow the Conference on Facebook (Facebook.com/Big12), Twitter (@Big12Conference), Instagram (Instagram.com/big12conference/) and YouTube (YouTube.com/Big12Conference). The lack of sugar really hurts the Ocean Water seltzer, which has notes of savory coconut and sour citric acid with a mildly salty aftertaste. Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. Prior to July 18, Sonic Hard Seltzer was available in a total of 31 states including Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, North Carolina, New Mexico, Nevada, Ohio, Oklahoma, Tennessee, Texas, Virginia, Washington, West Virginia, and Wyoming. (If you sense in the moniker a vague echo of Bartles & Jaymes, a before-its-time wine cooler marketed with before-its-time whimsy in the 80s, Mossman would be delighted to hear it: The nod was intentional.). With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. Rather, it tastes like a watered-down version of cheap pink lemonade, which is not a bad thing at all. Offering less tartness than other options, it evoked subtle similarities to soda beverages like 7UP. Because Sonic hard seltzer is sold in third-party retailers, not the chains 3,500 locations nationwide, getting the look and feel just right is paramount to the partnership. This Sonic Seltzer presents an assertive orange flavor with a subtle hint of pineapple to balance. In 2018, the category grew by 4%, making it the fastest-growing segment in the U.S. market. By using this site, you are agreeing to the site's terms of use. As Oklahomas top-selling craft brewer, COOP had been carefully stewarding its own brand for the last 13 years, and with popular Sonic-style hard seltzer flavors, Mossman had a ready-made conversation starter with a nationally known licensor whose offices were just a mile south of the brewery. In here youll also find all the cooking tips and tricks + information and basics for special diets like gluten free, vegan and keto. Count us as firmly Team Cherry Limeade. If you're a fan of Crystal Light, Mio, or similar flavored water products, you'll probably enjoy this, as it's a dead ringer for Crystal Light Raspberry Lemonade. Sonic Hard Seltzers are an exemplary contender in the crowded hard seltzer market, boasting a classic beverage profile and unique flavor options. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram . This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor and beyond. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. Cookie Policy | Privacy Statement | Terms&Conditions. But Sonic was thinking bigger, and COOP came calling at the right time. A hard seltzer typically has a distinct sweet taste, as opposed to regular seltzer. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. Its been insane.. The mayor of Park College City submitted President Joe Bidens ash cross to mark Ash Wednesday has some under the false impression it is a forehead bruise. Lemon Berry's fatal flaw is that it's just, well, boring. Expanding into more markets is a natural extension for us as we continue to grow the brand.. At first, the brewer was plugging the resulting variety packs directly into its existing distribution network. But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. And its no secret why cans are the answer for this market. Best Christmas present ever, he says, delight evident in his voice. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. Mossman says Sonic hard seltzer is firewalled from the rest of the business to make sure COOP services the license as best it can and to give the former licensing executive an opportunity to keep his brewerys partnership momentum going. Back in OKC, Mossman is banking on it. We loved it, but if you like your fruit-flavored things to taste like real fruit, this isn't the seltzer for you. Don't Miss Out! Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. In its home market, Mossman says, the synonymity is more pronounced (if thats even possible.) From the jump, COOP has carved Sonic hard seltzers out of its owned-and-operated brand portfolio, for reasons well discuss in a moment. Americas Given that, you might assume that COOP is using the Sonic name as a foot in the door to expand its owned-and-operated beers and hard seltzers with new wholesale and retail partners. According to Velocity, Sonic Hard Seltzer arrived in the state of Oklahoma on 17 May, where it can be found in most liquor, convenience and grocery stores. Were thrilled to partner with the Big 12 Conference, said COOP Beverage Works President Sean Mossman. As one of the chain's signature items, this flavor features prominently in Sonic Seltzer's marketing materials. 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Though it certainly wont surprise you with its bold guava notes, fans of these drinks will likely find much to savor here as well! "Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the . Powered by WordPress VIP. (According to a 2021 Business Insider report, a full quarter of Sonics pandemic receipts came from its soft drink menu. The Greatest Hits Pack features fan-favorite flavors such as Cherry Limeade, Ocean Water and Lemon Berry. Follow me on tik tok: https://www.tiktok.com/@cinestalker Follow me on instagram: https://www.instagram.co. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. The Lemonade Sonic seltzer fails to bring the same refreshing satisfaction as its Limeade counterpart. Whether Sonic hard seltzer can sell well in, say, New England, where the drive-ins brick-and-mortar presence is comparatively sparse, is an open question; Bichsel speculates that the going would get tougher for the licensed FMB further afield of its true-blue footprint. 1998 - 2023 Nexstar Media Inc. | All Rights Reserved. But for the uninitiated reading this: Cherry limeade is Sonics signature fountain drink, a refreshing concoction of juice, flavor syrups, and Sprite served over the chains beloved pebble ice. Yet, sought-after actual guava flavoring can be. Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. Beginning its 27th year, the Conference has produced over 780 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. $14) + More, Best Subway Coupons | BOGO Free Footlong Subs + More Deals, Best Cheesecake Factory Coupons | FREE Cheesecake Slice w/ $45 Purchase (Last Day!) Support: https://ko-fi.com/birdstorcThank you for adventuring with us! Boosted by changing tastes, emerging mainstream demand for perceived better for you beverages, and powerful cultural artifacts like Trevor Wallaces instant-classic Aint no laws when youre drinking Claws viral video/slogan nonpareil, hard seltzer went from unfairly slandered sorority slimmer to super-premium, all-demographic thirst quencher. SONIC Drive-InSONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! Perfect for fans of black cherry soda or snow cones in the summertime, it achieves a unique candy-like sweetness that truly captures Sonics iconic identity. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. Get SONIC Hard Seltzer Citrus Variety Pack delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. (A little oasis in [customers] days, as Springer puts it.) OKLAHOMA CITY, Nov. 3, 2021 /PRNewswire/ -- SONIC Hard Seltzer today announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska . Its hard to win ongoing shelf placement for a non-gimmick brand extension, and to keep selling it after the initial buzz wears off is harder still. 21 New States Welcome SONIC Hard Seltzer. I did drink them all because I refuse to waste alcohol (unless its Whiteclaw surge I just couldnt finish them) but I will not buy again unless its the only thing available. While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. For more information, visit COOPAleWorks.com. But given the turmoil in the restaurant industry over the course of the past couple years, big hospitality brands with household names are thirstier than ever for opportunities to monetize their intellectual property and diversify their revenue streams. 1Source: Grand View Research, I., 2022. SONIC Happy Hour, redefined. IRVING, Texas Big 12 Sports Properties, the LEARFIELD team dedicated to the Big 12 Conference as its sponsorship rights holder, announces a multi-year agreement with Oklahoma City-based COOP Beverage Works, makers of SONIC Hard Seltzer. But those are stunts. Sorry to hear you didnt care for them. the technical definition of sonic). No other fast-food place serves anything like it, and the company has copyrighted the drink's name. This week, the sitting US Lego has announced some new sets for Disneys 100th anniversary including 18 adorable collectable minifigures. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. To do that, Mossman needed to find new wholesalers and a lot of them. A Sooner State fast-food staple for nearly eight decades, Sonic has national name recognition and legions of fans. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other . We love sonic drinks so were excited to taste these. All rights reserved.Produced by COOP Ale Works, Oklahoma City, OK. Sign up for SONIC Hard Seltzer served straight to your inbox. This seltzer might also please fans of black cherry soda. SONIC Hard Seltzer became one of the top 10 fastest-selling seltzer brands in the country within its first three months and is on track for significant growth across the U.S., according to the press release. TM and 2021 Americas Drive-in Brand Properties, LLC. On the heels of our continued expansion into 39 states and being recognized as one of the top 10 fastest selling seltzer brands, were excited to deepen our product integration responsibly within the Conference and with its fans of legal drinking age.. About Big 12 Conference To learn more about the SONIC Hard Beverages products and where to purchase, visitsonichardbevs.com. Limeade excels because it delivers a multifaceted lime experience, offering reasonably convincing facsimiles of the flavors of lime juice and lime zest. That was pretty much the default drink, explains Katie Camlin, former liquor store operator who now works for KC Bier Co. and grew up making Sonic runs in Kansas City, Mo. Sonics lineup consists of eight flavors and is currently available across seven states throughout America! No way. Testers found its coconutty notes, along with sour citric acid flavors plus hints of saltiness, unsatisfying compared to other offerings like Cherry Limeade. As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship. On the contrary, lime juice has complex flavors comprising both acidic tartness and sweet zestiness that captivates everyones palate! Enjoy Responsibly.SONIC, double-delta logo and Ocean Water are trademarks of Americas Drive-In Brand Properties, LLC used under license. The alcoholic beverages are not available at SONIC Drive-In locations, according to the press release. Thanks for letting us know what youve thought of these, Stormy! Oh darn! Unlike the classic soft drinks from drive-ins which contain added sugars and artificial sweeteners, these hard seltzers have minimal sugar content. Youd be hard-pressed to find one, what with sweet slushes, Ocean Waters, shakes, and gooey mozzarella sticks, all from roller-skating waiters. Sonic Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) Join our large community of insiders - it's totally free! Limeade, however, has got it all juicy lime notes in combination with refreshing zesty elements that create a harmony as pleasing on the tongue as it is stimulating. Some states clearly have a greater appetite for the restaurant than others, though. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. This is payable on March 28, 2023 to sh Ardagh Metal Packaging S.A. (NYSE: AMBP) Chief Executive Officer Oliver Graham will participate in a fireside chat at the Bank of America Securities 2023 Global Agriculture and Materials Con We are giving back in the communities where our employees live and work by investing in education in line with Sustainable Development Goal 4 Quality Education. The aftertaste of this one has a distinctive SweeTARTS edge to it that's not unpleasant. Its sales velocity in major chain retailers is strong. And, of course, the branding and packaging require close collaboration with the chain: Directly prior to his interview with VinePair, Mossman was going back and forth with Springer about font usage and intellectual property parameters. It's more reminiscent of actual ocean water than anything you'd get from Sonic. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. They are just OK in my opinion. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Although this seltzer drinks well on its own merits, it doesnt stand out among highly-rated siblings within the same range. SONIC Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia and is not for purchase at SONIC Drive-In locations. What are ya waiting for?! Top Hat was already copyrighted, restricting the Oklahoma restaurants ability to expand. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ --SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new states: Alabama, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. These beverages are now available at select retailers in Alaska,California,Maryland,New York,North Dakota,Pennsylvania,Rhode Island,andWisconsin! | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: College Football Season Ticket Pricing Analysis, Athletics, LEARFIELD Ink Multi-Year Contract Extension with iHeartMedia Minneapolis, Jacksons Expands Official Trading Card Promotion with Boise State Athletics, Harris Teeter and LEARFIELD to Assist in Fighting Hunger at the Feb. 25 Mens Basketball Game, LEARFIELD and SIDEARM Sports Executive Jeff Rubin to receive Keith Jackson Eternal Flame Award; Basketball analyst Debbie Antonelli selected Jake Wade Award winner. DARN! A licensing deal between Oklahomas iconic fast-food franchisor and one of its longest-running craft breweries was ready for John Hancocks. Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. The taste is stronger than some of the others, and the extra sweetness really helps sell it as Limeade rather than just another weak-tasting hard seltzer. All these flavors come in at only 100 calories each while containing no added sugar or gluten, making them healthier alternatives than many other items on Sonics restaurant drink menu (excluding alcohol). Just don't come to this seltzer expecting to be blown away by the essence of exotic guava, or you'll leave disappointed. SONIC Hard Seltzer was made for any . All in all, these seem healthier than most items on the drink menu at Sonic restaurants (except for the fact that they contain alcohol, of course). This new offering makes a splash in the growing beverage category by re-creating fan-favorite beverage flavors in a new format. For more information, visit coopaleworks.com. It is over-saturated with an extreme sourness that can be unpalatable for some, leaving only plain sparkling water without any sweetness or fruit flavor. Rather, the strongest note is the elusive, slightly floral essence of ripe honeydew, something that's rarely captured in American beverages. I searched high and low for these and my husband finally found them and got me the red citrus pack. We had high hopes for the Ocean Water seltzer going into this taste test, but sadly it was one of the least impressive flavors in the lineup.